Fieldwork Services

Reid Research Services is a one-stop shop offering a comprehensive service from brief to execution.

We provide to all our clients the benefit of our years of conducting fieldwork, by proofing the technicalities of the questionnaire, ensuring respondent-friendly wording, advising on methodological issues, pretesting and piloting, etc.

• Advice on methodology
• Assistance with questionnaire design
• Question testing - This is a critical stage in developing some questions, particularly those of a sensitive or confidential nature.  We use the Belson technique to fine-tune the wording, so the question is “heard” and answered as it was intended.
• Pre-testing/piloting
• Detailed briefing and debriefing of field staff
• Handling survey queries/liaising with the client when necessary
• Monitoring survey progress
• Maximising response rates

                                                                                                         
In-house resources are available for:

• Editing and coding
• Data entry
• Thorough checking of data
• Tabulations
• Photocopying questionnaires