We have been conducting the Political Polling since 2009. Our quality standards are open to the ultimate scrutiny!
See below for the latest RNZ-Reid Research Poll Results.
Political Poll
21-27 March 2025
Methodology
Date poll was conducted |
Surveys were completed from Friday 21st March to Thursday
27th March 2025
|
Median Date |
Sunday 23rd March 2025
(when 50% of the sample was achieved)
|
Collection Method
|
Online methodology is used to collect data.
|
Target Population
|
Eligible New Zealand voters 18+ years
|
Sample Size
|
n=1000
|
Sampling Technique
|
Respondents were sourced from one of several Online Research Companies’ Panels which comply with the ESOMAR guidelines for online research.
Quota sampling and weighting to ensure representative cross section by age, gender and geography
|
Sample Coverage
|
National including rural, secondary urban and main urban areas.
|
Weighting
|
To correct for non-response in any of the quota sampling variables, the data have been weighted based on Statistics New Zealand’s population counts 2023.
|
Sample Error
|
Maximum of 3.1% expressed at a 95% confidence level
|
Party Vote
If a general election was held tomorrow under MMP, which political party would you vote for?
Poll Results: 21-27 March 2025
|
Party
|
%
|
Projected Number of seats
|
National Party
|
32.9
|
41
|
Labour Party
|
32.3
|
40
|
Green Party
|
10
|
12
|
ACT New Zealand
|
9.4
|
12
|
New Zealand First
|
7.2
|
9
|
Te Pāti Māori
|
5
|
6
|
The Opportunities Party (TOP)
|
1.8
|
|
New Conservatives
|
1.1
|
|
All Others
|
0.2
|
|
Total*
|
939
|
120
|
Don’t know/ undecided
|
2.5
|
|
Would not vote
|
3.6
|
|
Total**
|
1000
|
|
*Total Excluding Don't Know/ undecided and Would not vote
**Total Respondents Surveyed |
Click HERE to view Party Vote results for 2020-2025
Preferred Prime Minister
If you were able to vote for any politician in New Zealand to be Prime Minister, for whom would you vote?
Top 5 Preferred Prime Minister
|
|
%
|
Christopher Luxon
|
21.9
|
Chris Hipkins
|
20.9
|
Winston Peters
|
7.9
|
David Seymour
|
6.8
|
Chloe Swarbrick
|
6.1
|
All others mentioned
|
Jacinda Ardern
|
3.5
|
Hana Rawhiti
|
1.2
|
Helen Clark
|
1.2
|
John Key
|
1.2
|
Chris Bishop
|
1
|
Nicola Willis
|
0.8
|
James Shaw
|
0.7
|
Marama Davidson
|
0.7
|
Judith Collins
|
0.5
|
Simon Bridges
|
0.2
|
Others
|
7.2
|
None
|
4.1
|
Don’t know
|
14.1
|
Total
|
1000
|
|
National Leader and Labour Leader Net Scores
2015 - 2025
Poll Dates
|
National
|
Labour
|
20-28 Jan 2015
|
38.6
|
27.1
|
21-27 May 2015
|
23.6
|
12.9
|
14-22 July 2015
|
21
|
9.4
|
8-16 Sept 2015
|
25.5
|
11.1
|
9-17 Nov 2015
|
22
|
3
|
12-22 May 2016
|
22.2
|
-11.1
|
22July - 3 Aug 2016
|
26.1
|
-4.1
|
10-19 March 2017
|
35
|
-0.5
|
2-12 June 2017
|
42.5
|
-6.4
|
20-28 July 2017
|
26.4
|
-16.5
|
2-8 Aug 2017
|
28.1
|
38.3
|
22-30 Aug 2017
|
38.4
|
52.6
|
6-11 Sept 2017
|
35.7
|
42.4
|
13-20 Sept 2017
|
39.2
|
40.4
|
18-28 Jan 2018
|
29.1
|
61
|
17-24 May 2018
|
11.9
|
54.8
|
24Jan-2Feb 2019
|
-28.9
|
51.5
|
30May - 7June 2019
|
-39
|
56.9
|
2-9 October 2019
|
-28.8
|
39.3
|
23Jan-1Feb 2020
|
-24.5
|
40.9
|
8-16 May 2020
|
-37.9
|
78.5
|
16-24 July 2020
|
8.7
|
77.1
|
16-23 September 2020
|
-1.1
|
61.5
|
8-15 October 2020
|
6.3
|
66.8
|
7-13 May 2021
|
-18.9
|
51.4
|
22-29 July 2021
|
-22.8
|
33.6
|
10-17 November 2021
|
-36.8
|
24.7
|
22 Jan - 4 Feb 2022
|
18
|
28.4
|
18-27 April 2022
|
23.9
|
24.2
|
25 Oct - 3 Nov 2022
|
11.2
|
9.3
|
5-11 May 2023
|
0.7
|
37.4
|
26-31 July 2023
|
2.3
|
22.8
|
3-9 September 2023
|
6.3
|
12.7
|
17-23 September 2023
|
11.3
|
11.3
|
5-10 October 2023
|
5.2
|
21
|
21-27 March 2025
|
-3.9
|
12.3
|
|

National Leader at the time the Reid Poll was conducted
|
National Leader
|
From
(the first poll dates)
|
To
(the last Poll dates)
|
John Keys
|
*Before 2015
|
9-17 Nov 2015
|
Bill English
|
12-22 May 2016
|
18-28 January 2018
|
Simon Bridges
|
17-24 May 2018
|
8-16 May 2020
|
Judith Collins
|
16-24 July 2020
|
10-17 November 2021
|
Christopher Luxon
|
22 January - 4 February 2022
|
21-27 March 2025
|
|
|
|
|
|
|
Labour Leader at the time the Reid Poll was conducted
|
Labour Leader
|
From
(the first Poll dates)
|
To
(the last Poll dates)
|
Andrew Little
|
20-28 January 2015
|
20-28 July 2017
|
Jacinda Ardern
|
2-8 August 2017
|
25 October - 3 November 2022
|
Chris Hipkins
|
5-11 May 2023
|
21-27 March 2025
|
|